E-Commerce Platform Proposal

Overview

Executive Summary

A production-grade, multinational e-commerce platform engineered to handle dropshipping, affiliate marketing, and reseller operations simultaneously — with full automation, payment processing, and intelligent product management.

3-in-1

Business Models

20–30

Days Delivery

12+

Platform Modules

Payment Gateways

99.9%

Uptime SLA

This platform is designed to mirror the sophistication of Screwfix.com — a professional, trust-instilling commercial e-commerce experience. It handles thousands of SKUs, multi-tier pricing, automated supplier feeds, and affiliate commission tracking from a single admin panel — all without any coding required post-launch.

Three pricing plans are presented at the end — choose the model that works best for your business today.

3-in-1 business model support: drop, affiliate & reseller

Full product catalogue with variants, filters & smart search

Stripe, PayPal, Razorpay & bank transfer gateways

Automated supplier order forwarding for dropshipping

Affiliate link tracking, commission management & payouts

Full email notifications, receipts, shipping & tracking alerts

Business Models

Three Stores, One Platform

Your platform supports all three e-commerce models simultaneously — configurable from the admin panel with no code changes required.

📦

Dropshipping

Zero-Inventory Store

Sell products you don't hold in stock. When a customer orders, the system automatically forwards the order to your supplier — you never touch the product.

Supplier catalogue import (CSV/API)
Auto order forwarding to supplier
Real-time stock sync from supplier
Profit margin calculator per product
Supplier performance dashboard
Shipping time display per supplier

🔗

Affiliate

Commission-Based Selling

Let affiliates promote your products with unique tracking links. The platform tracks every click, sale, and commission automatically — no manual calculation needed.

Unique affiliate link generation
Click & conversion tracking
Custom commission rates per product
Affiliate dashboard & reports
Automated payout management
Cookie duration configuration

🏪

Reseller

Tiered Reseller Network

Manage a reseller ecosystem with tiered pricing. Wholesalers, distributors, and retail resellers each see their own pricing, login, and account features.

Tiered pricing per reseller level
Reseller application & approval
Bulk order discounts & MOQ rules
Custom reseller branded invoices
Credit limit & payment terms
Separate reseller portal

Platform Modules

Everything That's Being Built

12 production-grade modules covering every corner of your e-commerce operation.

🛒

Product Catalogue & Management

Full-featured product system with unlimited SKUs, variants, categories, and rich media.

Variants (size/colour) Bulk Import CSV SEO fields Image gallery Stock levels Related products

🔍

Smart Search & Filtering

Screwfix-style powerful search — filter by brand, price, category, rating, availability — results update instantly.

Live search Multi-filter Sort options Search analytics

👤

Customer Accounts & Auth

Full customer registration, login, profile, address book, order history, and wishlist management.

Email & Google login OTP verification Address book Order history Wishlist

🛍️

Cart, Checkout & Orders

Optimised checkout flow — guest & registered, multi-address, promo codes, order confirmation, and invoice generation.

Guest checkout Promo codes Tax calculation Auto invoice PDF

💳

Payment Gateway Suite

Stripe, PayPal, Razorpay, and direct bank transfer — multi-currency with PCI-compliant secure processing.

Stripe PayPal Razorpay Bank Transfer Multi-currency

🚚

Shipping & Delivery

Custom shipping zones, flat rate, weight-based and free shipping rules. Courier tracking integration and estimated delivery display.

Shipping zones Weight rules Tracking integration Delivery estimate

✉️

Email & Notification Engine

Branded transactional emails for every event — order placed, shipped, delivered, payment confirmed, account alerts, and marketing campaigns.

Order emails Shipping alerts Abandoned cart Promo campaigns 15+ templates

🔗

Affiliate & Commission System

Complete affiliate management — unique links, conversion tracking, tiered commissions, affiliate dashboard, and payout reports.

Unique links Conversion tracking Commission tiers Payout system

⭐

Reviews, Ratings & Trust

Verified purchase reviews, star ratings, Q&A section, and trust badges — built for conversion and credibility like Screwfix.

Verified reviews Star ratings Q&A section Trust badges

📊

Admin Dashboard & Analytics

Full control centre — manage orders, products, customers, affiliates, inventory, promotions, and access revenue analytics and reports.

Sales reports Inventory alerts Customer insights Affiliate reports

🎯

Promotions & Discount Engine

Flexible promotions — percentage or fixed discount, BOGO, bundle deals, flash sales, promo codes, first-order deals, and loyalty points.

Promo codes Flash sales Bundle offers Loyalty points

🌐

SEO & Marketing Tools

Built-in SEO for every product and category page, sitemap, Open Graph, Google Shopping feed, Meta Pixel, and Google Analytics integration.

Product SEO Sitemap XML Google Shopping Meta Pixel GA4

Detailed Scope

Complete Scope of Work

Every deliverable broken down with effort estimates and individual costs.

#	Deliverable	Effort	Cost (INR)
Phase 1 — Discovery & Design
1	Requirements & Architecture Business model mapping, sitemap, DB schema design, tech stack finalisation	1–2 days	₹5,000≈ £47
2	UI/UX Design Full Figma design — storefront, product pages, cart, checkout, account, admin, reseller & affiliate portals. Mobile responsive. Brand style guide.	3–4 days	₹14,000≈ £130
Phase 2 — Core Store Development
3	Public Storefront & Homepage Hero, featured categories, deal of the day, new arrivals, trust badges, footer. CMS-controlled banners.	2 days	₹8,000≈ £75
4	Product Catalogue & Category Pages Hierarchical categories, product cards, grid/list view toggle, pagination, breadcrumbs, product count. Unlimited products.	2 days	₹8,000≈ £75
5	Product Detail Pages Image gallery, variant selector (size/colour/material), stock indicator, add to cart, specifications, reviews, related products, Q&A.	2 days	₹8,000≈ £75
6	Smart Search & Advanced Filters Live search with autocomplete, multi-attribute filtering (brand, price range, category, rating, availability), sort options, filter save.	2 days	₹9,000≈ £84
7	Cart & Checkout System Persistent cart, guest & registered checkout, shipping address, delivery method selection, promo code, order summary, tax calculation.	2 days	₹9,000≈ £84
8	Customer Authentication & Accounts Register, login, Google OAuth, OTP email verify, address book, profile, order history, wishlist, password reset.	1–2 days	₹7,000≈ £65
Phase 3 — Payments & Orders
9	Payment Gateway Integration Stripe, PayPal, Razorpay & bank transfer. Multi-currency. 3D Secure. Webhook handling for payment events. Auto invoice PDF generation.	2 days	₹10,000≈ £93
10	Order Management System Full order lifecycle — pending, confirmed, processing, shipped, delivered, cancelled, refunded. Configurable from admin. Customer-visible tracking.	1–2 days	₹7,000≈ £65
11	Shipping & Delivery Rules Shipping zones (UK, EU, international), flat rate / weight-based / free threshold rules. Estimated delivery dates. Courier tracking link integration.	1 day	₹5,000≈ £47
Phase 4 — Business Models
12	Dropshipping Module Supplier management, CSV/API product import, auto order forwarding to supplier on purchase, stock sync, profit margin settings per product.	2 days	₹9,000≈ £84
13	Affiliate System Affiliate registration, unique tracking links, click & conversion tracking, custom commission rates, affiliate dashboard, payout management & reports.	2 days	₹9,000≈ £84
14	Reseller Portal Reseller application & admin approval, tiered pricing (wholesale/retail), reseller login, bulk order tools, credit limit, custom branded invoices.	2 days	₹9,000≈ £84
Phase 5 — Communications
15	Email & Notification System SendGrid integration. Branded HTML templates: welcome, OTP, order confirmed, payment receipt, shipped, delivered, refund, abandoned cart, affiliate payout, admin alerts. 18+ templates.	1–2 days	₹6,000≈ £56
Phase 6 — Admin & Marketing
16	Admin Dashboard Full back-office: products, orders, customers, inventory, affiliates, resellers, shipping rules, promo codes, email templates, revenue analytics, staff roles.	2–3 days	₹10,000≈ £93
17	Promotions & Discount Engine Promo codes (percentage / fixed / BOGO), flash sales, bundle deals, first-order discount, loyalty points. Start/end dates. Usage limits.	1 day	₹5,000≈ £47
18	SEO, Analytics & Marketing Integrations Product & category SEO, XML sitemap, Open Graph, Google Shopping feed, GA4, Meta Pixel, Google Search Console setup.	1 day	₹4,000≈ £37
Phase 7 — QA, Deployment & Launch
19	Testing & Quality Assurance End-to-end functional testing, mobile responsive QA, payment gateway test transactions, checkout flow, email deliverability, cross-browser testing.	2 days	₹5,000≈ £47
20	Deployment, DNS & SSL Setup Server setup, environment configuration, CI/CD pipeline, domain DNS pointing, SSL certificate, Cloudflare CDN, production deployment.	1 day	₹4,000≈ £37
21	Training, Docs & Post-Launch Support Admin panel walkthrough (recorded video), user documentation, 14-day post-launch bug fix support.	1 day	₹4,000≈ £37
🛒 TOTAL ONE-TIME DEVELOPMENT · 20–30 WORKING DAYS		~20–30 days	₹1,49,000≈ £1,395

📌

Payment Terms (Full Build): 40% advance to start → 30% at design sign-off → 20% at UAT → 10% at go-live. GST at 18% applicable. All stages include client review checkpoints.

Infrastructure

Domain, Hosting & Email — All Included

We set up and manage every piece of technical infrastructure. You focus on selling.

🌐

Domain Registration

yourstore.com — Setup & Annual Renewal

.com Domain₹1,500 / £14 yr
.co.uk Domain (Optional)₹800 / £8 yr
Domain Privacy₹500 / £5 yr
DNS via CloudflareFree
SSL CertificateFree

🖥️

Cloud Hosting

DigitalOcean VPS — Production Grade

VPS (4 Core, 8GB RAM)₹2,500 / £23/mo
Managed PostgreSQL DB₹1,000 / £9/mo
S3 Media Storage (100GB)₹300 / £3/mo
Daily Backups₹200 / £2/mo
99.9% Uptime SLAIncluded

📧

Business Email Setup

info@yourstore.com — Google Workspace

Google Workspace (5 users)₹875 / £8/mo
SendGrid Transactional₹300 / £3/mo
SPF / DKIM / DMARCIncluded
Custom email addressesIncluded
Email deliverability setupIncluded

🔒

Security & Compliance

GDPR Ready · PCI-DSS via Stripe

Cloudflare WAF₹500 / £5/mo
GDPR Cookie ConsentIncluded
Data EncryptionIncluded
Privacy Policy pageIncluded
Security patches (monthly)Included

💡

Infrastructure Cost Summary: Total running cost is approximately ₹5,475 / £51 per month (hosting + email + security). Option C subscribers pay nothing extra — all infrastructure costs are bundled into the ₹10,000 / £93 monthly subscription. Options A & B clients are billed directly by providers or can add our Managed Hosting plan.

Plan Comparison

What's Included in Each Option

A clear side-by-side comparison so you can make the right decision for your budget today.

Feature	Basic Static ₹30K / £280	Full Platform ₹1.49L / £1,395	Subscription Plan ₹30K + ₹10K/mo
Professional Design & UI	✓	✓	✓
Product Catalogue (Static)	✓	✓	✓
Mobile Responsive	✓	✓	✓
Contact / Enquiry Form	✓	✓	✓
Live Cart & Checkout	✗	✓	✓
Payment Gateways (All 4)	✗	✓	✓
Customer Accounts & Login	✗	✓	✓
Order Management	✗	✓	✓
Dropshipping Module	✗	✓	✓
Affiliate System	✗	✓	✓
Reseller Portal	✗	✓	✓
Email Notifications (18+)	Basic only	✓	✓
Admin Dashboard	✗	✓	✓
Promo & Discount Engine	✗	✓	✓
SEO + GA4 + Meta Pixel	Basic SEO	✓	✓
Domain & Business Email	+₹3K £28/mo extra	Included setup	✓ Fully Included
Hosting, Maintenance & Security	+₹3K/mo	+₹8K/mo optional	✓ All Included
Upgradeable to Full Platform	✓ (credit applied)	Already full	Already full

Pricing Options

Choose Your Plan

Three flexible options — from a quick-start static site to the full platform with an easy payment plan.

Option A

Basic Static Site

₹30K

≈ £280 one-time

+ ₹3,000 / £28 per month hosting

Professional designed website
Product catalogue (static display)
Mobile responsive design
About, Contact, Blog pages
Basic SEO setup
Contact & enquiry forms
Domain + SSL setup
Business email setup (1 user)
Live cart & checkout
Payment gateways
Order management
Dropship / Affiliate / Reseller

Get Started →

Option B

Full E-Commerce Platform

₹1.49L

≈ £1,395 one-time

Full build · All features · 20–30 days

Everything in Option A
Live cart, checkout & payments
All 4 payment gateways
Customer accounts & login
Full order management
Dropshipping module
Affiliate system + commissions
Reseller portal
18+ email notifications
Admin dashboard
Promo & discount engine
SEO + GA4 + Meta Pixel

Choose Full Build →

⭐ BEST VALUE

Option C — Subscription

Setup + Monthly Plan

₹30K

≈ £280 setup fee

Then ₹10,000 / £93 per month · Min. 12 months

One-Time Setup Fee₹30,000 / £280

Monthly Subscription₹10,000 / £93/mo

Hosting Included✓ No extra cost

Maintenance Included✓ No extra cost

Security Included✓ No extra cost

Minimum Contract12 Months

Full platform live in 20–30 days
ALL features active from day one
All 4 payment gateways included
Dropship + Affiliate + Reseller
Admin dashboard + analytics
18+ branded email notifications
Cloud hosting fully managed
Security, firewall & SSL managed
Monthly updates, patches & backups
Bug fixes within 48 hours
Priority WhatsApp support
Domain & business email included

Start With ₹30K Today →

💡

Option C explained simply: Pay ₹30,000 (£280) as a one-time setup fee and we build your entire full-featured e-commerce platform — live within 20–30 days. Then pay just ₹10,000 / £93 per month on a subscription. Your monthly fee covers everything — hosting, security, SSL, backups, maintenance, bug fixes, and updates. Zero hidden costs. Minimum 12-month contract, after which you may continue or exit freely. This is the smartest way to start selling without a large upfront investment.

Ongoing Support

What's Included Every Month

All of the below is included in the Option C monthly subscription — and available as an add-on for Options A & B.

🔧

Bug Fixes & Updates

Bugs resolved within 48 hours. Monthly platform & dependency updates, security patches, and plugin updates.

⚡

Performance Monitoring

24/7 uptime monitoring, Core Web Vitals tracking, database optimisation, CDN tuning, and monthly speed reports.

🔒

Security Management

Regular security scans, firewall updates, SSL renewal, dependency vulnerability checks, and intrusion monitoring.

💾

Backup Management

Daily automated backups to multiple locations. Monthly restoration tests. 30-day backup retention.

✏️

Content & Config Updates

Up to 5 hours/month of product updates, banner changes, pricing adjustments, new category additions, and email template edits.

📞

Dedicated Support

WhatsApp & email support. 4-hour response window. Monthly review call. Quarterly performance report.

Option C — Subscription

All 6 pillars fully included

Hosting · Security · Maintenance · Backups · Updates · Support — all covered in your ₹10,000 / £93 monthly fee. Nothing extra.

Options A & B — Add-on

Maintenance Add-on Plan

For clients who prefer a one-time build and want ongoing managed support added separately.

₹8,000

/ £75 per month

Why Amalyte

Why Partner With Amalyte

We build e-commerce platforms that sell — not just sites that exist.

🏆 E-Commerce Specialists

We've shipped multi-model e-commerce platforms across dropshipping, wholesale, and marketplace verticals. This is our core expertise.

⚡ 20–30 Day Delivery

No bloated 6-month timelines. Our sprint-based approach gets your store live and earning within a month — backed by milestone checkpoints.

💰 Fixed-Cost Transparency

What's quoted is what you pay. No hourly billing, no scope creep charges. Every deliverable is agreed in writing before work begins.

🌍 UK-Market Ready

GDPR compliance, GBP payment support, UK shipping zones, and Stripe UK setup — built right from the start, not added as an afterthought.

🔑 Full Code Ownership

You own 100% of the source code, database, and files. No platform lock-in, no recurring licence fees. Your asset, your control.

📈 Built to Scale

Architecture designed for 50,000+ products, high traffic, and future expansion — mobile app, marketplace, or multi-language, all extensible.

Full-Stack E-Commerce Platform Proposal

Executive Summary

Three Stores, One Platform

Zero-Inventory Store

Commission-Based Selling

Tiered Reseller Network

Everything That's Being Built

Platform Architecture

How a Customer Shops on Your Store

Integrated Payment Methods

Complete Scope of Work

20–30 Day Delivery Roadmap

Domain, Hosting & Email — All Included

What's Included in Each Option

Choose Your Plan

What's Included Every Month

Bug Fixes & Updates

Performance Monitoring

Security Management

Backup Management

Content & Config Updates

Dedicated Support

Why Partner With Amalyte

🏆 E-Commerce Specialists

⚡ 20–30 Day Delivery

💰 Fixed-Cost Transparency

🌍 UK-Market Ready

🔑 Full Code Ownership

📈 Built to Scale

Ready to Launch Your Store?